Main Topics

Several tracks and related topics have been selected for this year’s conference. They have been grouped in the following themes:

1. Business and entrepreneurship

• Challenges of business strategies
• Entrepreneurship in the post-Covid economy
• Marketing agencies, advertisers, media and customers
• Public and private partnerships
• Information technology and businesses
• Small and medium enterprises finance
• Commercial lending
• Startups, incubation, and acceleration
• Operations and value chain management
• Challenges of financial reporting after the pandemic

2. Public administration and good governance

• Public finance and diversification of financing sources
• Role of Government in crisis management
• Fiscalization, challenges and opportunities for the Albanian companies
• Collaboration across public administration organizations
• Citizen’s participation and engagement
• Legal aspects of good governance
• International accounting standards for sustainability in the public sector
• National reforms and socio-economic transformation
• Institutional and social marketing

3. Growth and development

• Growth strategies for international business
• Climate change, Energy transition policies and green growth
• Trade and value chains
• E-development
• Financing of local and regional growth and sustainable development
• Multilateral and regional trade agreements
• Sustainable reporting standards (GRI, SASB)
• Free trade

4. Financial markets

• Monetary policy
• Banking system
• Central bank and crisis management
• Non-banking financial system

5.  Migration, inequality, social injustice

• Internal migration and urban change
• Diaspora externalities
• Remittances
• Brain gain and brain drain
• Gender inequality budgeting and auditing in RPO-s.
• Education and social inequality
• Poverty and migration
• Social enterprise and poverty alleviation
• The role of financial reporting in reducing poverty in developing countries

6. ICT, business, and society

• Open innovation IT solutions
• Governmental and business sector informatics, challenges for innovation
• Shared economy
• Integrating ICT in education and virtual learning
• E-marketing and social media management
• Digital and social media analytics
• E-commerce and multichannel marketing
• Marketing, sales and customer service automation
• Logistics
• Transportation

7.   Tourism

• Promoting sustainable tourism
• Tourism industry resilience and the Covid-19 aftermath
• Protected areas and tourism
• Destination marketing and management
• Human resources and the tourism industry
• Blue tourism

8.  Training and development

• E-learning and blended learning
• Professional development
• Performance evaluation
• Upskilling and reskilling
• Alternative ways of teaching and creative teaching methods
• Educational institutions and business

9. Trade and global value chains

• Growth
• Productivity
• E-commerce
• Free trade
• Transportation
• Logistics

In addition to these eight tracks comprising a non-exhaustive list of topics, papers can be submitted to the conference's general theme.